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Saera Park is a graphic designer specialising in branding and typography. Saera defines good design as when forms and contents are aligned together. With a strong background in typography, she creates visual assets which can deliver messages clearly.
Selected works

PyeongChang Olympics 2018 - Snow element GraphicsVisual identity design
Snowflake element design for PyeongChang Olympic 2018 visual identity

2016. 04 - 2017. 12, Created whilst working at NoonDesign
Client: The PyeongChang Organizing Committee 
for the 2018 Olympic & Paralympic Winter Games 
Role: Graphic design, Supported senior designers



MOIN Brand Identity renewalIdentity design
Brand Identity renewal project for MOIN, which is a fintech stratup service helping people transfer money abroad more quickly and conveniently

2018.01-2018.02, Commercial Project,
Created whilst working at LocalAnd
Client: MOIN
Role: Graphic Design



K-euty: How to become a perfect idolPublication
MA Thesis project, writing and designing a critical guide book which satire sexualisation of young girl in K-pop industry.

2022.03-2022.12, MA Thesis project,
Book, 268 pages, Coil binding
Role: Research, Graphic design, Writing
Supervisor: Paloma moniz in London College of Communication



Trip Store UX/UI Design ProjectUX Case study
UX/UI redesign project of Trip Store, which is a OTA startup company helping people find a group tour service.

2019.07-2019.08, Personal Project
Created whilist participating in Openpath, bootcamp held in Duotone agency.
Role: UX research, Visual design, Prototyping
Supervisor: Jihong Kim in DesignSpectrum, Dayoung Jung in DuoTone


Plus X ObjectGraphic design
Graphic design for Plus X Object, which is a newly lunched lifestyle brand of PlusX.

2019.12-2020.02, Commercial Project
Created whilst working at Plus X
Role: Graphic design, Planning, Print production management
Art Direction: Plus X 



It Was All Very GoodIllustrations
Illustration books to criticise the class gap phenomenon in Covid situation.

2020.09 -2020.10, Personal project
12 pages, Accordion binding, Digital Printing
Role: Illustration, Book design



Who is afraid of witch?Publication
Visual essay project exploring backlash against feminism with ugly women’s images.

2021.11 -2021.12 Unit 1 visual essay project 
in MA Graphic Media Design
116 pages, Coil binding, Digital Printing
Role: Research, Graphic Design
Supervisor: Tony Credlad in London College of Communication.



All these works are selected works, You can see more projects in (here)